It seems like this album was destined to happen. For one, the obvious that this year and J Cole’s childhood house number is the same. Also it seems like the perfect time to drop this amidst the injustice that’s going on in society with police brutality and social ignorance. And even though there is a great number of dope artists in the underground, the media commercialized music that lacks lyrical context in complex vernacular that creates an imbalance in the entertainment world. With this album dropping at this time and the expected sales coming in, this piece of art can start to balance everything out.
J Cole has a successful career to date with his two previous albums, “Cole World” and “Born Sinner” With this one , there was a little promo, no radio single, basically no warning. Just music coming from his soul, which reflects his attire of hoodies and a grown-out unpicked afro. As I listened to this album, it really was a breath of fresh air. Definitely a lot of bravado, especially on “January 28th” which he states,
“you might be Drizzy Drake or Kendrick Lamar
But check your birth date nigga, you ain’t the God
Nah you ain’t the God
Nigga Cole the God”
It definitely is great considering that I’m sick of people in the industry being too buddy-like. Cole letting the world know of Hip Hop’s competitive roots. I found myself saying “Amen” and Hell Yea” several times throughout the album with conscious thought mixed with sly wordplay underlined in the most intriguing melodies you can find in the urban world. You can also mix a lot of controversy like the words on “Firing Squad”
“History repeats itself and that’s just how it goes
Same way that these rappers always bite each others flows
Same thing that my nigga Elvis did with Rock n Roll
Justin Timberlake, Eminem, and then Macklemore
While silly niggas argue over who gon’ snatch the crown
Look around, my nigga, white people have snatched the sound”
Even though J Cole is trying to let urban America wake up with a sense of their own history, he may not be allowed back in Detroit for that, based on other blog’s titles.
You can remove your shield and reminisce of your childhood with “Wet Dreams” “Adolescence” . You can remind yourself of human emotions that you have with “Hello” and “Love Yours” or Turn up with a conscious mind with “A Tale of Two Cities” and “G.O.M.D” . All in all , as Cole said in Angie Martinez’s interview, you will find what society needs right now:
Even though this album is a strong truth serum, it will balance your mind to where its supposed to be. It shows the real talent that he possesses, with no features and a lot of self-production on this album
Easily one of the memorable pieces of work in recent memory.